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Market Research Services
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness.
There Are Two Types Of Market Research:
- Qualitative Research
- Quantitative Research
Qualitative Research
Qualitative research is about in-depth knowledge and direct feedback; some of the methodologies include: Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant observation, and recordings made in natural settings, documents, case studies, and artifacts. The data are generally nonnumeric.
- One-to-one interviews, In-depth interviews (telephone, face-to-face in clinic).
- Focus group interviews ~ discussion, mini group.
- Mystery shopping.Product placement, product test service.
- All types of Recruitments.Other types of market research based on the client.
Quantitative Market Research
Quantitative market research. Some of the methodologies includes:
- Face-to-Face Interviews (F2F), personal, Corporate & District level Household survey RHR.
- Central location tests (CLT), Hall test, Online (CLT).
- Computer-aided telephonic Interviews (CATI).
- Computer-aided personal interviews (CAPI).
- Paper and pencil interviews (PAPI).
- Paper and Telephonic interviews (PATI).
- Retail shop audit.
- Concept testing.Customer satisfaction survey.
- Online survey & Recruitments.
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