While everyone’s path to becoming a graphic designer may vary, below is a common and straightforward way to get into this exciting career.
Graphic design is a form of communication that uses colours, shapes, images, and words to create visual content that surrounds us in many forms namely, print and digital media. Effective designs communicate information that inspires and informs consumers, making it critical for any business' success. Company brand identity (logos, typography, and colour palettes) Books, magazines, newspapers, and other publications Advertisements and commercials Signage for stores, transportation, stadiums, and event spaces Video games
Using various technologies, a graphic designer creates useful, meaningful, and functional visuals. The work depends mainly on a client or company's needs, but general designer responsibilities may include: • Developing visual assets to support a marketing campaign • Designing a graphic overlay for social media posts • Formalising a print ad layout and retouching photos for digital signage
Graphic designers can work in many settings. You may work in-house at a company or agency or home as a freelancer. Graphic designers often work in
• Ad agencies • Web design firms • Marketing firms • Print and online publishers • Online and brick-and-mortar retailers • Non-profit organisations