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Conversion Rate Optimization
Conversion Rate Optimization (CRO)
Make your website work smarter not harder, and generate more qualified leads and customers with conversion rate optimization (CRO). Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to your website is only half the battle you need to turn those visitors into leads, customers, and fans.
What Is a Conversion Rate
A conversion rate is the percentage of visitors who complete a desired action, like completing a web form, signing up for a service, or purchasing a product. A high conversion rate means your website is well-designed, formatted effectively, and appealing to your target audience. In my experience writing website copy, common reasons for a poor conversion rate include slow load times, a broken form, or website copy that doesn’t convey the value of the offer
CRO and SEO
As I mentioned before, CRO focuses on improving your website‘s performance to turn visitors into customers and boost conversions. Search engine optimization (SEO) is the process of improving your website’s visibility on search engine results pages (SERPs) in order to boost organic traffic and sales. While CRO and SEO take different approaches, the end goal is the same: increasing sales.