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Amazon Marketing Services
What is Amazon Marketing Services
Amazon Marketing Services (AMS) is a collective term for several services Amazon offers to its sellers. What's included in that umbrella are three ways to advertise your products on Amazon - Sponsored Products, Sponsored Brands, and Amazon Display Ads. When it comes to marketing products online, Amazon Marketing Services (AMS) has quickly become a go-to choice for many businesses as well as Amazon marketing agencies and experts. In fact, some marketers are moving 60% of their ad budgets from Google over to Amazon. AMS offers a wide range of services that can help businesses better reach their target audience with highly effective ad campaigns. In this post, we'll take a look at what AMS is and how you can use it to your advantage.
What is Amazon Marketing Services (AMS)
Amazon Marketing Services (AMS) is a collective name for all of Amazon's advertising products. It's actually been renamed to Amazon Advertising Console, but many marketers still refer to it as AMS. It's a set of Amazon ads tools that help sellers run and manage their ads and includes Sponsored Products Ads, Headline Search Ads (aka Amazon Sponsored Brands), and Amazon Display Ads. AMS allows you to create, manage and optimize ad campaigns that appear in search results, product detail pages, and other areas across the Amazon platform. You can also tailor your campaign according to various criteria such as keywords, budget, geographical location, customer interests, product category, and more.
Types of ads available through AMS
Amazon Marketing Services (AMS) offers various types of ads to help you reach and engage your target audience. Depending on your objectives, budget, and desired campaigns, you can select from different types of ads, such as Amazon Sponsored Products, display ads, and Amazon Sponsored Brands.
How Does Amazon Attribution work
Amazon Attribution is a powerful tool that enables brands and vendors to track the performance of their campaigns across different channels. It gives you an understanding of which campaigns are working, so you can measure your ROI and make smarter decisions about where to invest your budget.
How to optimize and manage Ads
Optimizing and managing ads through Amazon Marketing Services (AMS) is a key step in ensuring your ad campaigns are successful and getting the most out of your budget. With AMS, there are several methods to optimize and manage ads, such as setting budgets and defining goals, segmenting audiences, testing creatives, tracking performance metrics, and more.